iamota Redesign

UX & UI Design for iamota / 2018 / Live Site

Purpose — To elevate iamota's brand by developing a new and scalable design language, and to leverage WordPress for streamlined content edits.

My Role — Worked directly with our Design Director and Strategy Lead to wireframe the main pages and components. I led the brand transition and the design of all pages and components. I then worked closely with the engineers during the development and QA phase through to launch.

New Typeface — To elevate iamota's identity, I felt that we needed to introduce a new typeface. I selected Acumin Pro for its simplicity, versatility, and aesthetic. The fact that it looks like Helvetica at first but has a slightly more technical feel and uniqueness to it, embodies iamota's style: refined but unconventional at the same time.